A “Pay What You Want” Rate? For REAL??? Yes, for real. One of my contacts at WIHP – Explorotel told me that Hotel Abruzzi in Rome is the first of possibly other hotels experimenting with a promotion rate in which you, the guest, can pay what you feel is a fair price for your room (with a minimum rate of 14 Euros). How’s that for making a trip to Rome affordable?
I know what you’re thinking: What’s the catch? Not a catch, really, just a limitation on when you can do this. This Promotion Rate was available between December 16-26, 2010 and January 13-15, 2011, but there are still dates available: Between January 30-February 4, 2011 (and more may be added in the future). So if you happen to be going to Rome then, this could be a lucky break for you. There is a minimum 3 night stay required. You also have to be quick on the draw: Just 2 double rooms and one single room are available per period for this promotion.
Here’s how it works: Book your room under the Promotion Rate. Once you arrive, you’ll be given a form to fill out, broken down into categories of hotel services. You decide what you’re willing to pay for each service. Why are they doing this? According to Hotel Abruzzi Roma’s Facebook page, “Our hotel wants to analyze the customer experience and customer satisfaction on our service, so we intend to let people evaluate our services and decide the final price.”
Naturally, this assumes that people aren’t going to be complete jerks and pay the bare minimum just because they can, but really and honestly evaluate their experience and pay what they feel is a fair price for the services they received. Assuming this experiment is a success (and from what I hear, the hotel has been pleased with results), it may be expanded to other hotels in Rome and Paris.
In addition to getting valuable customer feedback, I think this is a great way for hotels to increase bookings during the slow seasons. And obviously, it’s a win for any guest who can snag that promotional rate.
Have you heard of other hotels offering this unique payment model? If so, please share in the comments below.
Disclaimer: WIHP – Explorotel is the firm that provided me with free lodging during my stay in Paris in November, but I was under no obligation to write about this promotion. I did so because I think it’s a novel concept and could be a way for travelers to save money.